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Dan Sims

Senior Performance Coach
Msc in Strength and Conditioning, Expertise in endurance training


Dan’s 10+ years as a coach has spanned the breadth of elite sports to high-pressure business. Dan worked for multiple years as performance coach to Formula 1 driver Romain Grosjean, travelling with him to F1 races around the world. Besides physical activity, Dan highlights the role of quality recovery and focus as crucial tools for a sharp, high performing mind.

Today, he works increasingly with corporate clients, where he enjoys helping clients embrace and thrive in challenging situations; an approach he has personally tested when competing in the Ironman Triathlon World Championships in Hawaii.